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15. Most of my business is local. Won’t people use the Yellow Pages?

When was the last time you used the Yellow Pages?

You’d be surprised at how many of your local customers will find you through the Internet. A lot of times, people see the name of a company mentioned in a newspaper article, or on a television program, and off they go to their computers. People may want more information than a simple address and telephone number from the Yellow Pages.

People also use the Internet to do a lot of their pre-shopping research. They can peruse sites on the Internet, gathering information, without the hassle of having some sales clerk following them around, asking, “May I help you?”

And think about the costs of Yellow Page advertising in many or all of your major markets. Consider that a website will be accessible to almost anyone in the world who has a computer and an Internet connection. Can you afford that kind of print advertising? Those advertising dollars would be put to better use on a website that will work for you day and night.


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