15. Most of my business is local. Won’t people use the Yellow Pages?
the last time you used the Yellow Pages?
You’d be surprised at how many of your local customers will find you
through the Internet. A lot of times, people see the name of a
company mentioned in a newspaper article, or on a television
program, and off they go to their computers. People may want more
information than a simple address and telephone number from the
People also use the Internet to do a lot of their pre-shopping
research. They can peruse sites on the Internet, gathering
information, without the hassle of having some sales clerk following
them around, asking, “May I help you?”
And think about the costs of Yellow Page advertising in many or all
of your major markets. Consider that a website will be accessible to
almost anyone in the world who has a computer and an Internet
connection. Can you afford that kind of print advertising? Those
advertising dollars would be put to better use on a website that
will work for you day and night.
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