16. My competitor has a Flash website. Shouldn’t I have one, too?
shop online for a book, do you want to be entertained with flashy
animations? Are you impressed? Or, are you frustrated by weird
navigation devices that only web designers can figure out?
More and more, we’re hearing people say that they just want to get
in, get what they want, and get out. They want websites that load
quickly with clear methods of navigation, so they can get the
information they want and be on their way.
Some websites and web designers use Flash as a way of showing
off, building Flash videos in essence, and we think that’s an inappropriate use of resources
in most cases.
being said, Flash animation if used properly, can make some types of
business stand out from the crowd. Perhaps an entertainment
business like a DJ or Band would be well served to have a quick
Flash intro, whereas a Funeral Home or an Investment Company would
bottom line: some Flash - Good! Too much Flash - Bad!
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