Do I really need a website?
A lot of
people want a website Ė or think they need one. But they donít
really know why.
We are inundated with messages from media about the things we need,
and this feeds our fear of being left behind.
One of our clients was getting quotes for a huge website that
included an online inventory system, allowing his customers,
worldwide, to check the availability of thousands of parts. But he
had received quotes ranging among several thousands of dollars, and
he was confused about what he should do. He was being told what he
needed, but didnít instinctively feel that need.
We suggested that he start off with a simple web presence, providing
basic information about his company and what it does. Down the road,
once he determined what his customers actually wanted and needed
from his site, we could improve it. He could have spent a lot on the
online inventory system, only to find that his customers prefer to
use his 800 number.
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